Gurugram based proptech startup FraX says 80% of users on its platform are under the age of 35, highlighting growing adoption of digital real estate investing among younger Indian investors.
Traditionally considered one of India’s most aspirational asset classes, real estate has long remained difficult for retail investors to access due to high ticket sizes, legal complexity, operational hurdles, and low liquidity. For most investors, meaningful participation in premium residential real estate has historically required capital commitments of several lakhs or more, restricting the category largely to affluent buyers.
Despite widespread investor interest, real estate has remained one of the least accessible mainstream investment avenues for younger Indians due to the large upfront capital required to enter the market. While many first-time investors allocate money across stocks, mutual funds, and fixed income products, premium real estate has often remained outside practical reach despite being viewed as an important long-term wealth creation asset.
Founded by IIT BHU graduates Prabhav Tanay and Tushar Chaudhary, FraX aims to address this by enabling users to invest in premium residential real estate starting at ₹10,000.
The platform offers access to curated residential opportunities from leading developers including DLF and Max Estate, allowing users to participate in premium real estate through fractional ownership rather than full property purchases.
FraX says its broader thesis is that while younger investors continue to value real estate as an important wealth-building asset, they increasingly expect the same accessibility, flexibility, and digital convenience that they already experience across equities, mutual funds, and other financial products.
The company believes this reflects a larger shift in investor behaviour, where younger Indians increasingly want all major asset classes to become digitally accessible, transparent, and easier to transact in. According to FraX, users no longer want real estate to remain a slow, paperwork-heavy and highly illiquid investment category compared to modern financial products.
According to the company, investor demand has been strongest for branded and institutional-grade developers, suggesting that users are seeking curated access to trusted and premium real estate opportunities rather than simply generic property exposure. FraX says developers such as DLF and Max Estate attract investor confidence due to their established track record, brand credibility, and long-term appreciation potential.
FraX says the platform has crossed ₹1 crore in GMV, recorded over 10k app downloads, and maintains a 4.8 average rating across app stores since launch.
According to the startup, 23% of users have reinvested within the first month, indicating strong conviction among early adopters.
FraX also says 20% of users have invested in cities outside their city of residence, suggesting that investors increasingly view real estate as a portfolio diversification and allocation tool rather than simply a location-based purchase.
FraX says users can invest digitally through its digital real estate investment platform and transact through its fractional real estate investment app.
The platform also allows users to place sell requests digitally, with buyer matching handled through the application and settlements processed within two working days. According to the company, this seeks to improve liquidity in an asset class traditionally associated with long holding periods and slow exits.
Each investor is assigned a dedicated investment manager to assist with onboarding and portfolio support.
FraX says investor funds are held in escrow structures maintained with ICICI Bank, while trustee oversight governs transaction approvals.
Each property is structured through a dedicated SPV and ownership can be independently verified through MCA records.
All users are KYC verified through DigiLocker, while each listed property maintains an exclusive verified owner group to improve transparency and communication among co-owners.
The company says every property undergoes legal, title, and financial diligence before being listed and is benchmarked against pricing, infrastructure development, buyer demand, and appreciation potential.
“Younger investors still aspire to own premium real estate, but increasingly expect the same accessibility and convenience they experience in other financial products,” said Prabhav Tanay, co-founder of FraX. “We believe lowering the entry barrier fundamentally changes who gets to participate in the asset class.”
The broader FraX team brings prior experience across firms including PayU, Blinkit, Airtel, CultFit, hBits, and Limeroad.
Industry estimates suggest India’s fractional ownership market is expected to grow significantly over the coming years as investors increasingly seek lower-ticket access to traditionally high-value asset classes.
FraX says it is targeting ₹400 crore in GMV by FY27.
